Alright, I think that everyone who wanted to say something has probably said something. The original topic has run its course, so here's a new topic wherein I respond to selected comments and questions from the original topic. This might go a bit long...

Know why I come here? Because I know when I post stuff here, it'll get a fair critique if it's due one. As long as that's true, I'll be here. (Fedule)

If a day comes when that's not true and there's little hope that it can be true again, I don't see a reason for HonestGamers to continue. I posted this topic because I see things headed slowly in that direction and I'd like to stop that.

I think activity will pick up in the summer, although we probably have to accept the HonestGamers is never going to be Gamespot. That doesn't bother me, but then I guess I'm not the one paying for the site. (JANUS2)

I've noted to others that I think the lull we're seeing here is a seasonal thing. However, every season it is getting worse. We're slowly seeing our numbers dwindle, so that even our brightest bursts of activity start to feel that they're lacking something we once had. Every period of inactivity that hits as low as we've been hitting lately makes it more difficult to bounce back. It decreases the likelihood that all of the people currently involved will feel the urge to fight for something that no longer is as exciting and dynamic as it once was.

Is the site likely to die next month as a result of this current slump? No. Next year? Maybe. Two or three years? Almost certainly, if the trend continues as it has these past few years.

So overall, I think HG is in a good place. What we need is not to improve in any particular area, I think - what we need is to redefine our goals. We're never going to be a big-name video game news site. The question is, what should we be aiming for instead? (willthegreat)

I find myself in the unique position of agreeing with pretty much everything that Will said in his full post on this topic. HonestGamers has something special and what we do with our reviews is commendable. It goes to the heart of the site. HonestGamers is a review community. That's what we do well, and our goals in other areas tend to be ignored or they get only token support. I have a lot of thoughts along those lines but there are other comments I'd also like to address.

To add to what Janus said, if anyone accuses you of not caring, it's probably because you seem to make a thread like this every couple of months and nothing ever changes. And I'm not blaming you for that, because in my mind, there's one big problem with this site, and I don't know how to fix it. Basically, HG needs a bigger community. (Suskie)

I make these topics on occasion to determine the community's level of satisfaction with the site's slow death. I have ideas to streamline things, to focus on our strengths and possibly to reverse things and bring activity and a more active community to the site, but they won't work with the current design and changing too much may just piss off too many of the people that I would need to see stick around and participate for a re-design to work. So I have to see where we're at on occasion, and I have to either say "Screw you all!" if not enough people are ready for serious change--then implement sweeping change anyway--or I have to say "Well okay, then, we'll leave things as they are and see where we are next year." I've been doing the latter for a long time now, hoping that people come around to trusting me to make some big changes to the site. They haven't. I'm not sure that most folks have trusted me to make big changes to the site for a long, long time.

There's really no excitement around here at all. I bet some good reviews are still being posted (I hardly read reviews here anymore but don't doubt they exist) but honestly no one seems to care anymore. Why bother writing reviews anymore? There's really no way to improve with the lack of community and no one to impress with the lack of people reading. If you want new, exciting content you first need a community. (sportsman)

I wish I could disagree more heartily with those comments. I'm glad to say that I don't completely agree, either. Review of the Week still is quite interesting and occasionally inspires some excitement. The people who are keeping that alive definitely deserve more shouts of "Kudos!" than they've been getting.

We've had some neat reviews posted over the preceding months that have had the same effect. But HonestGamers feels a bit like a huge lake now and there aren't enough fish. A fish leaping out of the lake to stir the surface of the water has a hard time making a ripple when there's so much distance between that fish and anyone else who might be watching.

The problem is, how do you advertise a dead board and a largely unenthusiastic community? (JANUS2)

A valid point, and one that had occurred to me. If I pour money into advertising, I want it to do some good. Right now, it wouldn't. I've spent months experimenting with options and money and what I've learned is that in its current form, HonestGamers won't benefit from cash injections unless I'm ready and able to spend a lot of cash--thousands each month--for a year or two. I wish that I could, but I can't.

The problem isn't getting people to come to the site, anyway. We do that every day. We average around 1600 to 1700 unique visitors daily, but they're not finding what they want. Why should I pay for another 1600 visitors daily (which would be expensive) if they're not going to find anything different than the first 1600 did? We can't force people to dive into our database of excellent content. I've done what I can to address that wealth of incredible content and to make the casual visitor aware of it, but the fact is that most people who come to the site will quickly get the impression that nothing much is happening and then they will leave. I'd rather not pay for the privilege of seeing that distressing event play out again and again.

Speaking of convergence, isn't there a way you can combine the reviews here and the blog style streaming of Gameroni into one site, or at least two sites with a common home page that takes advantage of both site's material. Because they're both run by you and it does seem silly to spread yourself across two sites - three if this videocritics thing ends up happening. Gameroni's forums seem dead apart from article feedback, so the two forums could be integrated, couldn't they? (Jerec)

That's not an entirely unreasonable idea, but it's not the direction I'd like to go because I feel that we could benefit more from a pure focus on reviews and review feedback. HonestGamers has far too broad a focus, to the point where it struggles to even have a focus. Gameroni has a narrower focus--and thrives, comparatively--but it's still broad. I'd like to see things get even narrower, to see them really come down to what we do well: reviews.

I now know a bit more of what Jason was planning with Gameroni because of a discussion we had a couple days ago, and that made me feel somewhat better about the whole thing, though I still admit to feeling uncertain about its necessity beyond a certain point. (wolfqueen001)

Gameroni was built to allow myself and others to write the content that we wanted to write within a new framework, on a more agile site that could easily allow us to determine what sort of content was directly impacting the site's performance so that we could adapt and find solutions more easily.

That experiment was a huge success, and it allowed me to find all of those things out without having to take a risk and change HonestGamers in any substantial way, only to find that the changes didn't work or were ill-advised. I am extremely pleased with Gameroni's performance and its potential outlook for the future (though it is suffering lately from a lack of ongoing support and that could ultimately damn it to failure). In any event, Gameroni has already accomplished its primary objectives and my only regret about the entire experiment is that people decided not to believe me when I told them the truth about the site and its importance.

Part of me does wonder if Gameroni attracts more visitors than HonestGamers does, actually. (Ben)

It's not that simple. On a day-to-day basis, HonestGamers typically receives more traffic than Gameroni. There are days where Gameroni has more visitors, but those occur a few weeks apart. There are days where something gets posted on Gameroni that brings the traffic up to around half or two thirds of what HonestGamers gets. Those days are quite a bit more frequent. And there's a lot of content that does really well for Gameroni that wouldn't be noticed here, or would have its impact severely limited.

A sobering fact is that HonestGamers has around 70 or 80 times the content that Gameroni does--literally--yet receives only around 8 to 10 times the traffic on half or more of the days within a given month. Not only that, but according to Google Analytics, traffic that visits Gameroni tends to stay on the site longer after arriving. The obvious message to take from this is that Gameroni is doing a better job of engaging people. If I were ready to pour a bunch of money into advertising and content on Gameroni, there's a good chance that I would see a visible return on that investment. Unfortunately, the same is not currently true for HonestGamers. I know this because I've tried.

Firstly we need more exposure. Try searching Google for "antipole review" and you will find our review on the second page third from the bottom. I personally would not dig that deep for a review the first three or four on the first page would be as far as I would go. Remember i found this site looking for some specific information not just browsing around. That should tell us something. (CoarseDragon)

A lot of that comes down to SEO, and a lot of that can't be changed in a substantial way without a serious change to the way that HonestGamers functions. A site has to be built around its focus to impact that site's performance in social media and search engines, and right now HonestGamers is built around a focus that can be loosely defined as "no focus at all except that it in some way relates to the very broad topic of video games."

I personally think the site could benefit from a design change that better promotes content through a cleaner layout. I don't read a whole lot of content on the site except when I'm looking for something on a particular game, but I still like submitting for contests. I like HG because I get a different level of feedback from the writers here than I can get anywhere else and I think that's the biggest strength of the site. (asherdeus)

A cleaner site is a difficult thing to do with the numerous types of content that we feature but don't really promote with activity. At this point--as it has been for awhile now--it's clear to me that the variety of other content that we feature is hurting the site in several ways that won't be going anywhere anytime soon unless there's a major reworking of the site... a reworking that, based on half of the comments in the original thread, would irritate about half of the site.

I personally am not interested in one-way promotion. If these two sites are going to work together, then let's make them fucking work together. (willthegreat)

I've been linking to HonestGamers content since Gameroni started, and more links to HonestGamers from Gameroni have happened than the other way around... by far. But people don't seem to care and that's fine. I'm no longer looking to mingle the two sites. I'll continue to link to HonestGamers content from Gameroni when it's relevant, as I always have, and until something changes I'll continue to do what I can to make sure that HonestGamers folk don't have to worry that they'll load up HonestGamers and see reference to what they have decided is unwelcome competition.

This is a good idea. I'm not sure if HG receives that many review codes nowadays, but this could be worth looking at. You can maybe push new recruits to post in the forums from time to time as a requirement. (Ben)

Just about every regular writer on the site right now has had the opportunity to write in exchange for games, and the few who haven't could--in most cases--have a similar opportunity if they contacted me and made a compelling case. There's a limited pool of talent right now, the result of years of letting things slide.

So that leaves me looking outside the current talent pool, competing with many other sites who also are trying to recruit talent. It's becoming harder and harder to convince good writers who have no prior experience with the site to write for HonestGamers without not only sending them games, but also paying them. And of course, I can't afford to pay people when I have no expectation that the content I pay for will perform in a manner that makes back at least a fraction of the money that I put out to run that content in the first place.

Most freelancers who write well enough that they attract my attention and get a gig or two then start looking around elsewhere and find work there too, because after all, HonestGamers turns good writers into great ones and great writers can demand more money than I can pay. In those rare cases where good writers stick around without compensation (and some do, because they come to appreciate what our reviewer community has to offer once they dig through all of the layers of filler), the last thing I'm going to be able to do is force them to participate in the community as a condition of continuing to post their stuff.

The solution here is to put together a site and frame the community in an approachable manner that makes fresh talent want to participate, and that's really what all of this comes down to: right now, as much as we'd like to believe otherwise, we don't have that. If we did, we wouldn't be struggling to get new people involved. It's food for thought.

Personally, I think it's time to cut our losses and focus purely on the review community aspect of the site. It's time for me to put together a new version of the site that features nothing but reviews and forums, one that focuses on the exercise of writing better reviews while cultivating a passionate audience that appreciates what we do here and grows as a natural result of that appreciation. But hey, that might just be me.