How do you make the DRM situation even more ass-backwards than it already is? By doing this.

If you don't want to read the article, Ubisoft is now requiring players to be signed on to their servers at all times for games to function. If they lose their connection, the game stops working, and any progress made since the last time the player saved is lost.

What an abominably stupid idea. Never mind the numerous ways in which this potentially screws over legitimate buyers of any future Ubisoft games. The absurd truth of the matter boils down to the same thing that this sort of thing always comes to: A publisher's desperate attempts to prevent piracy only work to encourage illegal distribution. Because the pirates will find a way around this system, as they always do. That much is certain. Meanwhile, those who actually shell out the money for a physical copy of the game get beaten over the head with this nonsense. Unbelievable. I understand the PC market is a tricky one, but punishing the people who are actually buying your games isn't the solution.

And here I thought SecuROM was already doing that. Ubisoft seem determined to take it to the next level.

(via Penny Arcade)