So, I just got back from watching "Unknown" at the local theater. I enjoyed it. On the way to the theater and then on the way home, I had an idea. It goes like this:
I rework Videocritics.net so that it is a lot like Gameroni, only the focus is movie reviews. That's all we ever post. There are forums for gossip, for Oscar predictions and such, but the main site itself is strictly for movie reviews.
We post around 12 reviews a month, approximately three per week, maybe more during a busy season and less during a slow season. As we grow and revenue makes it worthwhile, maybe we add a few writers and maybe someday we cover nearly everything that hits theaters each month. Or maybe that day never comes. It might not.
At first, the goal is just to cover the most interesting stuff, whether it's a blockbuster or an indie film or a foreign film... anything noteworthy.
I and several other writers (probably around 3 others) produce those reviews. I pay for the cost of tickets for everyone out of my pocket and (hopefully) eventually out of ad revenue, up to $10 a pop or around $120 a month. We post reviews within a day or two of their release in theaters, tops. I need people who can watch movies and have a review live by Friday evening. That's a necessity because that's when the most people will be going online to see what they should watch that weekend.
Each person involved has to spend around 5 hours a week on the effort, around three weeks out of the month because we'd try to cover around 12 movies per month between around 4 people. About half of that time would be spent watching movies and the other half would be spent writing and posting reviews, then putting brief effort into letting people know about it on social media sites like Twitter and such to spread the word.
The goal would be to legitimately position ourselves as a worthwhile, dependable site for movie reviews of quality. We wouldn't be fighting a hundred battles on a hundred fronts, trying to be the first with movie database entries or the latest celebrity news or anything like that. It's too exhausting, at least at the start and with normal-people resources. We can worry about growth later if the site's exposure and reach justify it, but the real goal here would be to do just the one thing--and do it really well, and have a blast in the process, to recognize that we don't do everything but that it doesn't matter as long as we're posting timely and high-quality reviews of the newest movies.
$120 or so a month is enough money for me that I'm not going to go forward with this unless I can get the right people interested and involved right from the start. So this post is an attempt to do that. Are you one of those right people? Specifically, do you have good knowledge of movies old and new, do you have around 15 hours a month that you could spare for watching movies and writing about them and are you interested in doing so on a regular basis? If so, I want to hear from you. Contact me by e-mail or by HG Mail.
This post is merely an attempt to determine interest. It's a starting point and that may be as far as it ever goes, but I believe that this can happen if the right people get involved and I'm ready to make a serious effort if that happens. Thanks for reading!




Suskie Feb 19, 2011
I do keep up with indie/foreign films more than most people do, so I'd definitely be able to write such reviews were they of any help (and I believe they would be). But yeah, as of now, I can't really guarantee anything.
honestgamer Blogger Feb 19, 2011
As far as the "this has already been done/is being done" argument, which is valid, there's not much on the Internet that isn't being done at this point. That doesn't mean that no one else should attempt to do something, and that's my logic here. I think it's worth picking battles, and to me reviewing movies is something that could be fun and potentially (down the road) earn enough traffic and advertising to turn into something worth being a part of.
I don't want to paint a picture of contributors pulling in money now, soon or even way down the road because it's difficult to tell if that can even happen. Odds are good that this will never even make back the money that it'll cost me to make it happen. But I do think it's worth trying. It could be a lot of fun. It does have the potential to prove personally and financially rewarding down the line and I'm not going to give up the notion at the first sign of resistance. The few accomplishments that I can be proudest of in my life come down to tenacity.
Thanks for the responses thus far.
honestgamer Blogger Feb 19, 2011
That might work as well as the other plan, it would let writers cover more pet projects (perhaps) and affect the direction of the site's coverage and it would make the process more fun for the writers because they'd be covering movies they had wanted to see. I think I'll just go that route, and then if there comes a time when the site earns back that initial investment it'll be a natural transition to evolve to a point where I'm paying $20 per review instead of $10, or $50 or whatever winds up being sustainable.
True Feb 21, 2011
Oh, Geez. Suskie pulling a Russel Crowe-esque I'm too good for this site until it's on my level, not until you pay me, I'm a Super Star, bow down to me, hail to the king, my ego is out of check attitude. Never thought I would see that day*.
* - Sarcasm.
I'm the King, baby. Even if it's only in my own mind, that title is still around my waist.
Suskie Feb 22, 2011
So no. The reason I haven't been more active is because my life sucks too much.
And you wonder why no one likes you.
Oh, and to anyone who thinks I have a short temper: Stop saying dickheaded things to me and we won't have a problem.
True Feb 22, 2011
And if I think someone is being egotistical I'm going to call them on it. Your post, to me, just seemed a tad superior because you didn't give any sort of back-story. That sucks that it's happening and I'm sorry for that, but I really had no idea.
I just thought you were being a dick. And if I'm the only one who took that comment as you being egotistical, then I'll apologize. Well, think about apologizing.
Suskie Feb 22, 2011
True Feb 22, 2011