So the theory goes something like this: People wish to be catered for in a positive way, to be encouraged to buy a product. Hence critical buyer's recommendations don't succeed as well, nor cause more customer satisfaction. Instead of filling the subject with euphoria just from the thought of owning the product, the critical buyer will instead want more for less money, and will also fail to be impressed by gimmicks, coolness factor, peer- pressure and advertisements based on emotional attachment.

In other words, people only read reviews to enhance the product satisfaction of a product they've already decided they want (thanks to the advertisements that say nothing about the product).

Therefore reviewing games critically towards a standard you expect as a gamer, or even being a critic against what the game tries to accomplish - will be the same as ensuring you will work for free forever.

Because: there is no such thing as a company that wants it's products reviewed critically. And no large mass of users who do not read reviews to enhance their product satisfaction, just as the companies predict.

...

Which is of course complete crock. The only reason why people read reviews is to make sure what they already own is better than the crap their peers have.

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