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Ubisoft posts 32.3 million loss for first half of fiscal year

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Assassin's Creed III plays a role, kind of.

Ubisoft has posted a loss of 32.3 million for the first half of their fiscal year, beginning in April and ending on September 30th.

The loss is largely attributed to the massive promotional campaigns for Far Cry 3 and Assassin's Creed III, the latter of which is Ubisoft's most pre-ordered game ever. So far, the money invested in promoting Assassin's Creed III seems to have paid off, as the game has sold 3.5 million units in its first week. That's more than twice as much as Assassin's Creed: Revelations sold in the same period.

Ubisoft predicts a record setting second half, thanks to Assassin's Creed III, Far Cry 3, and several Wii U launch games. They've raised their sales target from 1.16 - 1.20 billion to 1.20 - 1.26 billion accordingly.

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Staff article by Rhody Tobin (November 06, 2012)

Rhody likes to press the keys on his keyboard. Sometimes the resulting letters form strings of words that kind of make sense when you think about them for a moment. Most times they're just random gibberish that should be ignored. Ball-peen wobble glurk.

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