Halo 4 'on track' for $300 million in week one sales
Master Chief's return has been a doozy.
Halo 4 is on track to reach $300 million in first week sales, which would eclipse this year's record for an entertainment release as well as making it the biggest launch in Halo history, according to a Microsoft press release.
Released last Tuesday, 343 Industries' first-person shooter made $220 million globally in its first 24 hours of availability, increasing the franchise's lifetime sales to more than $3.3 billion. It also broke the franchise record for most online players within the first five days of release with four million players, who spent more than 31.4 million hours playing the title between release day and now.
"We're thrilled that Halo 4 has emerged as the biggest U.S. entertainment launch of the year," said Phil Spencer, the corporate vice president of Microsoft Studios. "Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the Halo franchise, Halo 4 is kicking off a strong holiday season and has become the must-have blockbuster experience of the year."
The game has done pretty greatly critically as well, earning a Metacritic score of 87.
Of course, all this will soon seem completely abysmal when Call of Duty: Black Ops II launches in a few hours, especially after last ear's Modern Warfare 3 sold $775 million in its first five days of availability, making Halo's $300 million in a week seem totally uncool.
Staff article by Jonathan Davila (November 12, 2012)
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