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User Help > Advertising

Thank you for your interest in advertising at HonestGamers!

Here at HonestGamers, we try to do things a little differently. The only games we want to play are the video games we're reviewing, and we hope you're on board with that as a potential advertiser. To that end, we'll start by sharing our relevant traffic numbers, as directly measured by Google Analytics:

TRAFFIC STATISTICS (MAR. 1, 2014 - MAR. 31, 2014)

Unique visitors: 7,896
Total visits: 11,518
Page views: 36,062
Bounce rate: 67.69%
Average time spent on site: 03:17

We are currently requesting the following rates, depending on the desired ad location and campaign duration:

  • $80/month or $30/week - "top" banner, displays on nearly every page on the site.
  • $60/month or $25/week - "bottom" banner, displays on nearly every page on the site.
  • $40/month or $20/week - "middle" banner, displays on many popular pages.

The rates quoted above are subject to change without notice, but the current prices will always be listed on this page and we will consider all reasonable offers.

"How do you justify charging that much?" you ask.

Partly, it's about demographics. HonestGamers appeals almost exclusively to gamers, which is a valuable demographic. Gamers include more than just the 8-year-old elementary students that fit the expired stereotype. The group also contains many, many people who are in their early 20s or 30s, men and women both. Gamers are the motivated spenders who you want to reach with your ads for cars, insurance, dating sites, movies, music, food and of course, games. We remind you of that fact because we know that our numbers aren't as high as they could be. However, we believe people are more than just numbers.

"Is that the only reason you're charging that much?" you ask next, with a perceptive follow-up question.

We do indeed have reasons beyond our demographic. Something else we'd like to note is that our performance is tied to the volume of content we are able to produce. We are asking for the amount we mentioned because that's how much we hope to spend each month--if not more--on content that will in turn help your ads to reach a larger audience. It only makes sense.

If we only publish a few reviews a month, we won't do so well and we have limited prospects for growth. We agree with the increasingly popular belief that it's best to focus on the one thing we do best. In our case, that means reviews. Our site and community are tailored to that specific sort of content, and we're committed to providing as much as we can while meeting our standards for quality. The more we're able to publish, the more stuff we'll have to share on the site's social media pages and the more traffic we'll enjoy from search engines and other sites that serve a similar niche.

"I'm almost convinced," you say. "What else should I know?"

If you think the above makes us a good partner for your advertising needs, we'd love to hear from you. That is, we'd love to hear from you if you're looking to advertise something while closely following a few important guidelines. Any ads you run at HonestGamers:

  • May not promote shady activity (piracy, gambling, etc.)
  • Must be safe for work
  • May not expand or play sound on mouseover
  • Must not significantly impact page load speed
  • Should be 728Wx90H

Your ad will display on nearly every page on the main site, including on the site forums (which are moderated but allow free speech within reasonable and tasteful bounds).

"That all sounds great," you say, as you reach for your wallet. "How do I get in touch?"

If you would like to discuss advertising on the site or you have a sponsorship proposal, simply click here to contact us. We try to respond to all serious offers. Thanks again for your interest, and have a great day!

We hope that the information on this page was helpful and answered your questions. If it did not, or if you'd like to explore the site or "Help" section further, please use one of the links below to proceed accordingly.

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