Forums > Submission Feedback > [News] BioWare promises 'content initiatives' to answer Mass Effect 3 questions

Yeesh, that open letter reads like politican speak. It made my skin crawl.

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I like how Bioware has cleverly taken a gamer complaint and turned it into a way for them to make more money via DLC. I have to commend that. It's a brilliant bit of marketing judo.

Note to gamers: when someone shoots you in the face, they aren't "gay." They are "psychopathic."

Unfortunately, Zipp, ever since BioWare was bought by EA, DLC has become a major element of their business plan. ME3 even ends with a shameless DLC pitch after the credits. (Something like, "Shepard's story is over, but you can keep his legacy alive by investing in downloadable content!") Having said that, ME2's DLC was generally pretty superb, so I'm looking forward to seeing what they come up with. Conversely, I think it's wonderful that BioWare recently canned all plans for further Dragon Age II content and basically acknowledged that no one gives a crap about that game.

Concerning this news, I'm delighted that Muzyka shares my opinion that artistic license shouldn't be tampered with, but I guess it was inevitable that they'd respond in some way. BioWare has a famously close relationship with their fans and this is by far the biggest outrage they've ever faced.

You exist because we allow it. And you will end because we demand it.

I'm not really against DLC, I actually think it's a great way to keep a game alive after it's out and released. I mean, had they had Chrono Trigger DLC back in the day, I'd be fifty or a hundred dollars less wealthy today. And I really do think it's a great marketing strategy to handle the fans this way. Give them what they want... and charge them for it. It's simple but effective.

My main problem with DLC and patches is that it has given rise to this idea that you can release unfinished or unperfected material onto the market. Bethesda is probably the biggest culprit of this, though I lean towards giving them a break, as they also create the biggest games.

I believe DLC should augment a game or address side quests. It can also be used to address issues that arrise in the fan base after a release, such as in Mass Effect 3. And patches are great for fixing that unusual bug that crops up unexpectedly, but they should not be used as an excuse to do lackaluster beta-testing.

Note to gamers: when someone shoots you in the face, they aren't "gay." They are "psychopathic."