Title: Modern Warfare 2 hype.
Posted: November 07, 2009 (04:50 AM)
The retail struggle to sell the most copies of MW2 is starting to look a bit silly.
GAME, HMV and Gamestation have already halved the price (or better) if you trade in selected games at the same time. In Gamestation you can get it for 4.99 if you trade in two recent titles. This has lead to people buying two copies of Overlord for £10 on some Internet site, making the net price of MW2 £24.99. So if you want a preowned copy of Overlord then Gamestation will have a shelf full of them!
By advertising these eye-catching pre-release promotions, the video game shops are clearly trying to avoid a repeat of the FIFA 10 situation. For those who don't live in the UK, when FIFA 10 was released ASDA (a supermarket) dropped the price from about £40 to £25 for the weekend. This started a slightly surreal supermarket price war (Tesco dropped the price to 23.67 or some equally ridiculous figure). I read somewhere that the wholesale cost of FIFA 10 was £36, so the traditional retailers obviously couldn't keep up with this price war.
It remains to be seen what the supermarkets will price MW2 at. I think the wholesale cost of the game is more expensive than FIFA 10, so they might not be able to go below £25. But in terms of hype this is potentially the biggest game of the year. For Tesco, the loss incurred from selling MW2 at £25 is not even going to scratch their overall weekly profit.
To add to the confusion, the Royal Mail are in the middle of a union dispute that may result in strikes (we've had two already, one with little advance warning). Originally there was supposed to be a strke this weekend, but it was called off at the last minute. Game retailers who were concerned with fulfilling pre-orders had sent MW2 out early to try and make the 10th November release date. When the strike was called off the shops had to contact the Royal Mail and request that they hold onto all the copies of MW2. However, given the efficiency/incompetence (you choose) of the Royal Mail, some happy gamers have already received their copy of MW2. I wonder if this counts as breaking embargo? I suppose it does, but I doubt Activision will do anything. They're probably too busy counting the money.
It's quite an amusing situation because everyone is clearly struggling to be the No. 1 MW2 seller. I wonder if US retailers are showing the same sort of desperation?
Posted: November 07, 2009 (09:10 AM)
I haven't seen anything like this, but then again we don't really have many different big name dedicated games stores. Gamestop is the only main one and there are lots of smaller ones floating around.
I'm hoping a lot of people I know get it for the 360 or PS3 since I'm passing on this one due to the crap they did with the PC version. $60 for a five hours singleplayer is a bit too much for me.
Posted: November 07, 2009 (09:18 AM)
No one really cares about games that much here. We just buy them and play them. No one puts a new game on sale anymore -- although some may drop the price for a week to reduce extra stock later.
Posted: November 07, 2009 (02:51 PM)
So are US stores likely to stick to the expensive RRP Activision have slapped on MW2? I don't think people would buy the game if UK shops did that.
In terms of hype, I guess it's probably difficult to have quite the same concentrated retail frenzy in a country as big as the USA.
Posted: November 07, 2009 (02:58 PM)
In Australia, new games release at anywhere between $100 and $120 (and that's even with the Australian dollar so high!), EB Games and GAME usually have some trade in deals so you can get new games cheaply... but that never works out unless you keep up to date with the exclusions list and pick up cheap "trade bait"...
But there is a large store called JB Hi-Fi which sells games, DVDs, music, TV's, sound systems and all that stuff, and they are very aggressive with pricing. They put the new games on sale for about a month or two. New games commonly release at $79 - $99, so it's usually the first place I look for games. Often I can find new copies of older games here cheaper than the pre-owned copies at EB Games or GAME.
Posted: November 07, 2009 (04:04 PM)
People pay $60 (standard MSRP) for new games here all the time, whether it's a high-profile release or not.
Posted: November 07, 2009 (11:41 PM)
The department store (not even Target or Wal-Mart) where I work almost never does any special promotions for games, but we're opening at midnight just so that we can sell Modern Warfare 2. I can't remember us doing that for anything else, even Halo 3. Modern Warfare 2 is shaping up to be a pretty huge deal throughout the English-speaking world. Frankly, I don't see how it could possibly live up to the hype at this point.
Posted: November 08, 2009 (12:20 PM)
I'm just hoping the release of MF2 will finally get the price on the first game cut down more. It's currently $45 on Amazon and I'd just feel dumb to spend that much on a 2 year old game that could end up being $10-25 less any day now.
Posted: November 09, 2009 (02:35 PM)
People pay $60 (well, the equivalent) for new games in the UK, too. But hyped titles are almost always on some sort of sale or offer for a week or two. I'm surprised it doesn't happen in the USA.
Latest news on MW2 is that Tesco is going to sell it for £25 when bought with a chart game. ASDA is supposed to be selling it for £32. Sainsbury's is selling it for £26. I think I'll go with GAME's deal and trade in COD4 to get it for half price. I have £7 worth of points and a £3 giftcard so I could pick it up for £15. Not bad.
On a somewhat related point, have Activision stopped people reviewing MW2 until tomorrow?